Click for larger image and other viewsCutlip and Center's Effective Public Relations (10th Edition) [Paperback]
Personal Review From Customer (Unbiased)
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Personal Review From Customer (Unbiased)
2 of two folks found the subsequent review useful.
Great Introductory Book to the field
By J
The book is right for introductory use of public relations. The book starts with what PR is, how PR is applied, structure in organizations, through legal and moral issues into a systems approach and management processes in PR. There are multiple case studies and references that take the book beyond theory. The book additionally includes a companion web site with follow tests to help with subject retention. Delivery was fantastic and therefore the book was in sensible condition as advertised.
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Cutlip and Center's Effective Public Relations (10th Edition) [Paperback]
Product Details Amazon Sales Rank: #65954 in Books Published on: 2008-10-18 Original language: English Number of items: 1 Binding: Paperback 504 pages
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