Click for larger image and other viewsStrategic Communications Planning for Effective Public Relations and Marketing [Paperback]
Personal Review From Customer (Unbiased)
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Personal Review From Customer (Unbiased)
5 of five folks found the subsequent review useful.
Excellent, easy-to-read resource for all PR practitioners
By Adam R. Denison
Anyone who actually desires to know public relations strategy ought to undoubtedly scan this book. Yes, it is a textbook, however it is easy to scan and provides a wealth of nice data. I used it in school, and still consult it in my job currently.
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Strategic Communications Planning for Effective Public Relations and Marketing [Paperback]
Product Details Amazon Sales Rank: #239870 in Books Published on: 2008-06-30 Original language: English Dimensions: .2 pounds Binding: Paperback 284 pages
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