Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR [Hardcover] Review - My favorite part of the book was Appendix B where the authors include a grid of URLs and short explanations for each.!

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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR [Hardcover]

Personal Review From Customer (Unbiased)

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Personal Review From Customer (Unbiased)

9 of nine individuals found the subsequent review useful.

My favorite a part of the book was Appendix B where the authors embrace a grid of URLs and short explanations for every.

By Jeff Lippincott

Not a foul book. i believed it scan pretty much. It's full length, has some smart content, and is current as way as I might see when it involves the subject of social media selling (SMM). And it presents SMM from the slant of a competent up-to-date public relations skilled. If you're a public relations skilled and haven't nevertheless crawled out of the Dark Ages and become laptop literate, then I highly suggest you offer this book a scan. except for the remainder people who are following SMM (whether we tend to are public relations specialists or not), then I did not very see abundant new coated or included during this tome. As a result i'm progressing to drop my star rating for it down a notch. The book is broken into the subsequent five elements and nineteen chapters:

Part I. The true price of latest PR (1-5)

Part II. Facilitating conversations: New tools & techniques (6-10)

Part III. collaborating in social media (11-14)

Part IV. PR 2.0: A promising future (15-18)

Part V. Convergence (19)

0.1 -The socialization of media & PR two.0

0.2 -Introduction: Social media is that the reinvention of public relations

1. what is wrong with PR?

2. PR 2.0 versus public relations

3. PR 2.0 in a very net two.0 world

4. ancient versus new journalism

5. PR is concerning relationships

6. The language of latest PR

7. Blogger relations

8. Social media releases (SMRs)

9. Video news releases (VNR) two.0

10. company blogging

11. Technology doesn't override the social sciences

12. Social networks: the web hub for your whole

13. Micromedia

14. New "marketing" roles

15. Community managers & client service two.0

16. Socialization of communication & service

17. the foundations for breaking news

18. a replacement guide to metrics

19. PR 2.0 & PR one.0 equals putting the general public back in PR

A. The SEC & the importance of recognizing company blogs as public disclosure

B. It's alive! A roadmap to the social media dynamic landscape

I failed to see a chapter on Investor Relations (IR). And since we tend to all apprehend that's ALL concerning public relations in massive firms I viewed that as a niche, hole or deficiency within the book. i do not think about it to be one thing that may simply be merged into the subject of "corporate blogging." this can be very true once the authors included Appendix A relating to SEC rules.

My favorite a part of the book was Appendix B where the authors embrace a grid of URLs and short explanations for every. I found it to be an exquisite crib sheet or toolkit for an SMM skilled to use when building his or her selling and PR game plans. four stars!

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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR [Hardcover]

Product Details Amazon Sales Rank: #47153 in Books Published on: 2009-03-01 Original language: English Number of items: 1 Dimensions: nine.02" h x 1.02" w x 5.98" l, 1.32 pounds Binding: Hardcover 352 pages

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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR [Hardcover] Review - My favorite part of the book was Appendix B where the authors include a grid of URLs and short explanations for each.!

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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR [Hardcover]

Personal Review From Customer (Unbiased)

Buy Cheap Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR [Hardcover] - Sale price!

See Best Place To Buy & Save $11.61 (39%) or more on Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR [Hardcover] - Lowest Price!

Personal Review From Customer (Unbiased)

9 of nine folks found the subsequent review useful.

My favorite a part of the book was Appendix B where the authors embrace a grid of URLs and short explanations for every.

By Jeff Lippincott

Not a foul book. i assumed it browse pretty much. It's full length, has some smart content, and is current as way as I might see when it involves the subject of social media promoting (SMM). And it presents SMM from the slant of a competent up-to-date public relations skilled. If you're a public relations skilled and haven't however crawled out of the Dark Ages and become laptop literate, then I highly suggest you offer this book a browse. except for the remainder folks who are following SMM (whether we tend to are public relations specialists or not), then I did not extremely see abundant new lined or included during this tome. As a result i'm planning to drop my star rating for it down a notch. The book is broken into the subsequent five elements and nineteen chapters:

Part I. The true worth of latest PR (1-5)

Part II. Facilitating conversations: New tools & techniques (6-10)

Part III. taking part in social media (11-14)

Part IV. PR 2.0: A promising future (15-18)

Part V. Convergence (19)

0.1 -The socialization of media & PR two.0

0.2 -Introduction: Social media is that the reinvention of public relations

1. what is wrong with PR?

2. PR 2.0 versus public relations

3. PR 2.0 during a net two.0 world

4. ancient versus new journalism

5. PR is regarding relationships

6. The language of latest PR

7. Blogger relations

8. Social media releases (SMRs)

9. Video news releases (VNR) two.0

10. company blogging

11. Technology doesn't override the social sciences

12. Social networks: the web hub for your whole

13. Micromedia

14. New "marketing" roles

15. Community managers & client service two.0

16. Socialization of communication & service

17. the foundations for breaking news

18. a brand new guide to metrics

19. PR 2.0 & PR one.0 equals putting the general public back in PR

A. The SEC & the importance of recognizing company blogs as public disclosure

B. It's alive! A roadmap to the social media dynamic landscape

I failed to see a chapter on Investor Relations (IR). And since we tend to all grasp that's ALL regarding public relations in giant corporations I viewed that as a spot, hole or deficiency within the book. i do not take into account it to be one thing which will simply be merged into the subject of "corporate blogging." this can be very true when the authors included Appendix A concerning SEC laws.

My favorite a part of the book was Appendix B where the authors embrace a grid of URLs and short explanations for every. I found it to be a beautiful crib sheet or toolkit for an SMM skilled to use when building his or her promoting and PR game plans. four stars!

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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR [Hardcover]

Product Details Amazon Sales Rank: #43889 in Books Published on: 2009-03-01 Original language: English Number of items: 1 Dimensions: nine.02" h x 1.02" w x 5.98" l, 1.32 pounds Binding: Hardcover 352 pages

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Strategic Issues Management: Organizations and Public Policy Challenges (SAGE Series in Public Relations) [Paperback] Review - Great speed!!

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Strategic Issues Management: Organizations and Public Policy Challenges (SAGE Series in Public Relations) [Paperback] Review

0 of seven individuals found the subsequent review useful.

Great speed!

By ConnieM

Good delivery speed! The book arrives at my home simply before my summer course begin.

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Product Details Amazon Sales Rank: #2512731 in Books Published on: 1997-07-30 Original language: English Number of items: 1 Binding: Paperback 424 pages

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War and Moral Responsibility: A "Philosophy and Public Affairs" Reader (Philosophy & Public Affairs Reader) [Paperback] Review - a must have!

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War and Moral Responsibility: A "Philosophy and Public Affairs" Reader (Philosophy & Public Affairs Reader) [Paperback] Review

3 of seven individuals found the subsequent review useful.

a should have

By A Customer

Nagel's article is crucial for serious students of military ethics. it's a thoughtful essay that takes on kant, utilitarianism, ethical rationalization, and ethical call creating. The conclusion is Kantian: right actions, and not deliberating consequences.

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Product Details Amazon Sales Rank: #1295541 in Books Published on: 1974-07-01 Original language: English Number of items: 1 Dimensions: .54 pounds Binding: Paperback 182 pages Features ISBN13: 9780691019802 Condition: USED - terribly Good Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. get with Confidence! several books sold!

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Public Relations For Dummies [Paperback] Review - Don't waste your money on this!

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Public Relations For Dummies [Paperback]

Personal Review From Customer (Unbiased)

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Personal Review From Customer (Unbiased)

20 of twenty three folks found the subsequent review useful.

Don't waste your cash on this

By Vorlich

I was foolish enough to shop for this from Amazon and it convinced me never to shop for once more any title that has the suffix ..for dummies. it's utterly worthless, it's not a the way to and it contains no purposeful concept for any form of PR activity. If this edition has the extra CD... its worthless too, contain a whole crock of useless shareware and thirty day trial software.

The book is one long self-penned hagiography concerning how wonderful the author is and what a genius at PR he's. Well where this book cares that is true. It goes on at length discussing a skinny veneer of fabric with very little or no clear arrange of attack. The book itself is an exemplary example of all that's wrong with PR. it's some exhausted title in a very pre-remaindered condition that has been re-furbished within the emperor's new garments that's the signature of the For Dummies title. Splash on to a small degree of yellow and black, slap in a very few moronic cartoons and before you recognize, it a load of recent cobblers is as bright as sixpence.

However it's necessitated Dummies for a reason- stumping up twenty pounds for this simply types the boys from the Dummies. I, regretfully fall into the latter class during this case. however never once more Wiley and Hungry Minds, never once more.

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Public Relations For Dummies [Paperback]

Product Details Amazon Sales Rank: #127558 in Books Published on: 2006-05-30 Original language: English Number of items: 1 Dimensions: nine.20" h x .80" w x 7.40" l, 1.26 pounds Binding: Paperback 358 pages

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Public Relations For Dummies [Paperback] Review - Don't waste your money on this!

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Public Relations For Dummies [Paperback]

Personal Review From Customer (Unbiased)

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Personal Review From Customer (Unbiased)

20 of twenty three individuals found the subsequent review useful.

Don't waste your cash on this

By Vorlich

I was foolish enough to shop for this from Amazon and it convinced me never to shop for once more any title that has the suffix ..for dummies. it's utterly worthless, it's not a a way to and it contains no purposeful concept for any kind of PR activity. If this edition has the extra CD... its worthless too, contain an entire crock of useless shareware and thirty day trial software.

The book is one long self-penned hagiography concerning how wonderful the author is and what a genius at PR he's. Well where this book thinks about that is true. It goes on at length discussing a skinny veneer of fabric with very little or no clear set up of attack. The book itself is an exemplary example of all that's wrong with PR. it's some exhausted title during a pre-remaindered condition that has been re-furbished within the emperor's new garments that's the signature of the For Dummies title. Splash on a trifle of yellow and black, slap during a few moronic cartoons and before you recognize, it a load of previous cobblers is as bright as sixpence.

However it's involved Dummies for a reason- stumping up twenty pounds for this simply types the lads from the Dummies. I, regretfully fall into the latter class during this case. however never once more Wiley and Hungry Minds, never once more.

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Public Relations For Dummies [Paperback]

Product Details Amazon Sales Rank: #48487 in Books Published on: 2006-05-30 Original language: English Number of items: 1 Dimensions: nine.20" h x .80" w x 7.40" l, 1.26 pounds Binding: Paperback 358 pages

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Public Relations For Dummies [Paperback] Review - Don't waste your money on this!

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Public Relations For Dummies [Paperback]

Personal Review From Customer (Unbiased)

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See Best Place To Buy & Save $6.82 (34%) or more on Public Relations For Dummies [Paperback] - Lowest Price!

Personal Review From Customer (Unbiased)

20 of twenty three individuals found the subsequent review useful.

Don't waste your cash on this

By Vorlich

I was foolish enough to shop for this from Amazon and it convinced me never to shop for once more any title that has the suffix ..for dummies. it's utterly worthless, it's not a a way to and it contains no purposeful concept for any kind of PR activity. If this edition has the extra CD... its worthless too, contain a whole crock of useless shareware and thirty day trial software.

The book is one long self-penned hagiography concerning how wonderful the author is and what a genius at PR he's. Well where this book is bothered that is true. It goes on at length discussing a skinny veneer of fabric with very little or no clear set up of attack. The book itself is an exemplary example of all that's wrong with PR. it's some exhausted title in an exceedingly pre-remaindered condition that has been re-furbished within the emperor's new garments that's the signature of the For Dummies title. Splash on a trifle of yellow and black, slap in an exceedingly few moronic cartoons and before you recognize, it a load of recent cobblers is as bright as sixpence.

However it's drawn up Dummies for a reason- stumping up twenty pounds for this simply kinds the boys from the Dummies. I, regretfully fall into the latter class during this case. however never once more Wiley and Hungry Minds, never once more.

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Public Relations For Dummies [Paperback]

Product Details Amazon Sales Rank: #65664 in Books Published on: 2006-05-30 Original language: English Number of items: 1 Dimensions: nine.20" h x .80" w x 7.40" l, 1.26 pounds Binding: Paperback 358 pages

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